Learn how IBM Digital Analytics provides visitor behavior data to improve marketing while increasing
RELEVANCY, LOYALTY AND CONVERSIONS

Analytics for your digital properties

IBM Digital Analytics

IBM® Digital Analytics is a cloud-based platform that provides analytics for your digital properties, with no additional IT effort.

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Manage digital marketing

Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.

power

Exploit the power of analytics

Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.

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Calculate ROI

Quickly calculate the return on investment (ROI) for each marketing channel.

eliminate-obstacles

Eliminate obstacles to action

Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.