Profiling allows you to put a face on your customer. By identifying lifestyle, ethnic, religious, buying, financial, or other trends, you are able to generate a snapshot of your database:
- Who is in your database?
- What do they do? What do they like?
- Where do they live?
- and hundreds of other options
You’ll understand your customers and subscribers better, allowing you to select more relevant promotions, partnerships, and offers to deliver.
Modeling utilizes your customer data and combines it with our lifestyle and demographic selects to rank customers according to their behaviors. You’ll be able to identify who is most likey to buy, respond, or bring in the most revenue. You will also be able to take those models with you and apply it to new customer acquisition in the future.
Contact us at 203-743-2600
Senior Sales Director