Blog
How to Use AI and Machine Learning in B2B Marketing
Artificial Intelligence (AI) and Machine Learning (ML) have ushered in a new era of possibilities for B2B marketing. These technologies offer powerful tools that can enhance marketing strategies, improve efficiency, and drive better results. At LSC Marketing Group,...
The Best B2B Email Marketing Strategies: Tips for Targeting and Contacting Decision Makers
While social media and LinkedIn get a lot of attention in the B2B space these days, email is still an extremely effective B2B marketing tool - a proven, cost-effective way to reach a large number of potential customers as well as hand-picked decision-makers in...
5 Tips To Maximize Your Linkedin Ads For More Effective Campaigns
We’ve covered recently why LinkedIn is great for Account-Based Marketing (ABM) campaigns, a strategy we are recommending for B2B marketers in 2023. LinkedIn is a great resource for getting in direct contact with decision-makers at firms you want to be doing...
The Benefits of ABM in Times of Recession and Uncertainty
In today's ever-changing economy, it's more important than ever to have a strong marketing strategy. While many people, especially business owners, may be hesitant to use the "r-word" to describe the current state of the economy, there is no denying that these are...
A Guide to Account-Based Marketing on LinkedIn
If business-to-business marketing is anywhere in your wheelhouse, chances are you've already heard of, looked into, or implemented account-based marketing (ABM) in your work - and of course, you're on LinkedIn, right? LinkedIn is where professionals go to market to...
2023 Marketing Challenges – Are You Ready?
Are you ready for the next big changes in tech and consumer behavior? Are you ready to take your digital marketing to the next level?What is the next level? Well, what level are you at? And what's the next one you'd like to get to? Because unless you're getting...
Why Great Content is Key for ABM Marketing
Account-based marketing (ABM) might be your B2B MVP in 2023. Digital marketing methods are improving ABM outreach and reducing costs, making it easier than ever before to get in close contact with key stakeholders at high-priority target firms with in-depth...
Using Account Based Marketing To Reach Your Target Audience
Account-based marketing (ABM) is making a comeback. Learn why this approach is undergoing a resurgence, and the benefits of implementing ABM tactics to effectively align your sales and marketing teams and win new customers.Account based marketing is not a new sales...
Choosing a Digital Marketing Agency: 5 Tips to Establish a Successful Partnership
Tips for making the most of the relationship with your digital partners The digital landscape is constantly changing, but one thing is constant—working with a digital agency will allow your company to leverage their unique set of skills and expertise so that you...
10 Tips To Make Your Email Marketing Campaigns More Effective
10 Tips To Make Your Email Marketing Campaigns More Effective While chat apps, social media, and other digital communication platforms have grown in popularity, email marketing continues to be an effective and important mechanism for companies of all sizes. It’s...
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