List Services News

Each year, Google alters its search algorithm between 500 and 600 times—the reason people don’t always take notice is because the vast majority of these changes are minor. However, every once in a while the folks at Google implement drastic changes to their search algorithm, and as a result links that are usually seen near the top of the search page can be sent to the bottom or be completely de-indexed and never rank again.

Posted by Michael Anderson on Aug 12, 2014

What can you expect the next time you run your subscriber list through an email hygiene or e-append process? Check out our infographic! We outline the path to clean, accurate, mailable data.

Connect with LSC Digital for insight into how this process routinely generates successful outcomes for marketers.

Posted by Michael Anderson on Jul 01, 2014

We’ve all heard it enough - banner ads are ignored, postal is dead. Telemarketing is a waste of money. Yet the old “multichannel mix” adage still holds true: don’t put all of your marketing assets in one bucket. So how can you keep a healthy spread of messaging in these so-called “dead” channels?

Enter behavioral marketing.  Or, enter the modern marketing database.

Posted by Michael Anderson on Jun 17, 2014

Your social media plan is in place. Your accounts are branded, optimized, and full of followers. The best writers and creators in the company are creating meaningful, thought-provoking content.

The big question now is: when do you post?

In short, there isn’t a hard, fast answer. Social media is a live, active, moving target, so you’ll need to adjust constantly.

Posted by Michael Anderson on Jun 03, 2014

CASL: What’s new?

Posted by Michael Anderson on May 20, 2014

Banners ads are one of the original building blocks of web advertising. Now, they are a part of everything from standalone display campaigns to multichannel retargeting efforts. Banner ads still account for a significant amount of marketing and advertising traffic, so don't skimp when you are designing these small, yet powerful, assets. Whether you are planning for future campaigns or are in need of updating existing efforts, check out these tips for getting the most out of your display ads.

Posted by admin on May 15, 2014

Bethel, CT (PRWEB) May 07, 2014
Original post:

Posted by admin on May 07, 2014

Where should you be looking to keep your email marketing ahead of the curve in the coming months? Keep these three trends in mind when planning your next marketing campaigns:

1. Every interaction is an opportunity to gather data.

Posted by admin on May 06, 2014

LSC Digital will be sitting on a panel of email experts at Silverpop's Amplify conference at the end of the month.  The session, titled Email 911, features email campaigns submitted by other Silverpop clients who are looking to improve their email marketing.

Posted by admin on Apr 17, 2014