So you’ve perfected your AdWords keywords, optimized your daily spend, designed great email creative, and been generating tons of good traffic, but your campaigns still aren’t converting? Maybe it’s time to look to your landing pages.
1. Have a Singular Focus
Give too many paths for a visitor to explore and he won’t end up on any of them. If your email features the latest version of your app, the landing page should be 100% about that app. If your retargeting ad features a pair of shoes, then the visitor will expect to see that pair of shoes.