Since launching in March of 2010, Pinterest currently has over 70 million users, making this “bookmarking tool” a huge marketing asset for your company. The organizational platform is the perfect spot for consumers to “Pin” and re-share (“Pin It”) their finds of your products, services, articles, clothing, beauty tips, and more.
So you’ve perfected your AdWords keywords, optimized your daily spend, designed great email creative, and been generating tons of good traffic, but your campaigns still aren’t converting? Maybe it’s time to look to your landing pages.
1. Have a Singular Focus
Give too many paths for a visitor to explore and he won’t end up on any of them. If your email features the latest version of your app, the landing page should be 100% about that app. If your retargeting ad features a pair of shoes, then the visitor will expect to see that pair of shoes.
A profitable, high volume PPC campaign is a valuable asset that can provide a steady stream of leads, customers, and revenue for months, possibly years, with minimal ongoing maintenance.
Symbols and icons in your email subject lines - yay or nay?
This question has been asked more than a few times by our email clients. Holidays with specific symbolism, like St. Patty’s Day or Valentines Day, are the obvious initial uses for icons. Since marketers are always looking to stand out in the inbox, including out-of-the-ordinary characters in the subject line is a way to accomplish that goal.
What Are They?
Batch and blast marketing is on the way out - it wastes sending volume, wastes money, and wastes the attention of your subscribers. A door-to-door salesman can only knock so many times before he is shooed from the front porch. Smart marketers are making use of their data to get the right message to the right person at the right time.
Insight from the field by LSC Digital and Prelytix
Buyers are now in the driver's seat when it comes to B2B sales - the days of consultative sales are waning as accurate, reliable, timely information is readily available online. Using new data technology like predictive analysis will have you knocking on the right doors at the right time.
This morning, we received this heartfelt thanks from some of the victims of Typhoon Haiyan in the Phillippines in November 2013. Our own Tess Toribio organized the donation effort to send much-needed supplies to family, friends, and neighbors in the affected areas.
By Halisson Almeida, Account Executive
By Jed Bell, SEO Specialist
According to the Chinese calendar, 2013 was the Year of Snake, however in the search engine marketing industry it was considered the year of the Hummingbird. It was a year full of changes, some were good and others bad, but they are all part of the ever-changing landscape of SEO. It is still left to be seen what the year of 2014 will be known as, but we will call it the year of branding for now.
Here are 5 SEO trends that will play a large part in your success in 2014: