List Services News

LSC Digital will be sitting on a panel of email experts at Silverpop's Amplify conference at the end of the month.  The session, titled Email 911, features email campaigns submitted by other Silverpop clients who are looking to improve their email marketing.

Posted by admin on Apr 17, 2014

Since launching in March of 2010, Pinterest currently has over 70 million users, making this “bookmarking tool” a huge marketing asset for your company. The organizational platform is the perfect spot for consumers to “Pin” and re-share (“Pin It”) their finds of your products, services, articles, clothing, beauty tips, and more.

Posted by admin on Apr 04, 2014

So you’ve perfected your AdWords keywords, optimized your daily spend, designed great email creative, and been generating tons of good traffic, but your campaigns still aren’t converting? Maybe it’s time to look to your landing pages.

1. Have a Singular Focus

Give too many paths for a visitor to explore and he won’t end up on any of them. If your email features the latest version of your app, the landing page should be 100% about that app. If your retargeting ad features a pair of shoes, then the visitor will expect to see that pair of shoes.

Posted by admin on Apr 04, 2014

A profitable, high volume PPC campaign is a valuable asset that can provide a steady stream of leads, customers, and revenue for months, possibly years, with minimal ongoing maintenance.

Posted by admin on Mar 20, 2014

Symbols and icons in your email subject lines - yay or nay?

This question has been asked more than a few times by our email clients. Holidays with specific symbolism, like St. Patty’s Day or Valentines Day, are the obvious initial uses for icons. Since marketers are always looking to stand out in the inbox, including out-of-the-ordinary characters in the subject line is a way to accomplish that goal.

What Are They?

Posted by admin on Mar 13, 2014

Batch and blast marketing is on the way out - it wastes sending volume, wastes money, and wastes the attention of your subscribers. A door-to-door salesman can only knock so many times before he is shooed from the front porch. Smart marketers are making use of their data to get the right message to the right person at the right time.

Posted by admin on Mar 11, 2014

Insight from the field by LSC Digital and Prelytix

Buyers are now in the driver's seat when it comes to B2B sales - the days of consultative sales are waning as accurate, reliable, timely information is readily available online. Using new data technology like predictive analysis will have you knocking on the right doors at the right time.

Posted by admin on Feb 27, 2014


This morning, we received this heartfelt thanks from some of the victims of Typhoon Haiyan in the Phillippines in November 2013. Our own Tess Toribio organized the donation effort to send much-needed supplies to family, friends, and neighbors in the affected areas.

Posted by admin on Feb 24, 2014

By Halisson Almeida, Account Executive

Posted by admin on Feb 24, 2014