Reach movers BEFORE they move.
Pre-mover leads are fantastic prospects for home services--Home Security, Insurance, Satellite, Cable, Phone, Internet, Credit Card--and any other product or service offering that would benefit someone entering into a new neighborhood. Whether your business development model is keyed by direct phone contacts or direct mail--we've got the freshest and hottest leads for you.
What do we know?
- When the pre-mover is scheduled to move
- Where the pre-mover is moving
- What type of move they are making
- How to provide access to movers for local and national businesses
When should you contact new movers?
When you target a pre-mover, you are reaching them in final stages of the "Separation" phase, where they are coming to terms with what they are leaving behind and beginning to plan for what opportunity lies ahead. It is here in the initial planning stages that you have the opportunity to introduce yourself to the pre-mover as they move to and through the "Transformation" phase and into "Early Integration" where over 80% of these people will likely be trying new local products and local services.
These future new residents end up spending as much as 6 times what established residents spend on products and services. The USPS reports that the average consumer spend over $7,000.00 on relocation establishing services in the weeks following a move. And primarily with new local services. So there really is a premium to be placed on being "first in".