Learn how IBM Digital Analytics provides visitor behavior data to improve marketing while increasing
RELEVANCY, LOYALTY AND CONVERSIONS
Analytics for your digital properties
IBM Digital Analytics
IBM® Digital Analytics is a cloud-based platform that provides analytics for your digital properties, with no additional IT effort.
Manage digital marketing
Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.
Exploit the power of analytics
Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.
Quickly calculate the return on investment (ROI) for each marketing channel.
Eliminate obstacles to action
Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.