Origins Ethnic DirectBase, and LSC's other ethnic lists, add ethnicity, nationality, spoken language, and religious selects to the top-notch consumer records. Delivering a promotion to a household in their native langauge can make or break a campaign; langauge, ethnicity, and religion play a large roel in the effectiveness of marketing and advertising. Your campaigns will be more targeted, more relevant, and speak directly to a potential customer.
Want to know more about ethnic marketing? Contact Matt Potts for a copy of his whitepaper, The Power of Ethnic Marketing, to learn how ethniciy effects purchasing power and buying habits.
President, Database Sales & Marketing