What is enhancement?

Data enhancement (also known as data appending) is a process where records on a base list have extra demographic and lifestyle data added. Names are matched across multiple fields, including name, address, e-mail address, or telephone number.

How does it work?

The match is completed in the following steps:

1. Gather & Format
   List records are gathered from multiple sources.
2. Match
   Records are matched. Change of address and list hygiene processes are performed to ensure the most up-to-date records are being used.
3. Output
   The new, enhanced list is output with the additional selects generated by the matching process.

The end result is a complete profile with in-depth information on everything from ethnicity and spoken languages to buying habits and leisure-time preferences.

Customized mailings lists are at your fingertips.

Use Datamatch for every direct mail campaign!

Datamatch gives the marketer a distinct advantage over traditional lists and databases: you are able to customize your list, targeting the ideal recipient instead of working within the confining parameters of smaller lists. You no longer have to search through hundreds of files to find the ONE with the contacts you require, only to find out that the counts are too low! Combining a sizeable amount of records and selects makes Datamatch ultimately flexible to suit your direct marketing needs.

Datamatch is appended with over 160 demographics and over 350 lifestyle selections. Our Datamatch monthly universe updates 8,000,000 to 10,000,000 names every month. Over 100,000,000 direct mail names a year go through the Datamatch process.

Browse lists enhanced by Datamatch.