Origins Ethnic DirectBase, and LSC’s other ethnic lists, add ethnicity, nationality, spoken language, and religious selects to the top-notch consumer records. Delivering a promotion to a household in their native language can make or break a campaign; language, ethnicity, and religion play a large role in the effectiveness of marketing and advertising. Your campaigns will be more targeted, more relevant, and speak directly to a potential customer.
Want to know more about ethnic marketing? Contact Matt Potts for a copy of his whitepaper, The Power of Ethnic Marketing, to learn how ethnicity affects purchasing power and buying habits.
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President, Database Sales & Marketing