Datamatch gives the marketer a distinct advantage over traditional lists and databases: you are able to customize your list, targeting the ideal recipient instead of working within the confining parameters of smaller lists. You no longer have to search through hundreds of files to find the ONE with the contacts you require, only to find out that the counts are too low! Combining a sizeable amount of records and selects makes Datamatch ultimately flexible to suit your direct marketing needs.
Datamatch is appended with over 160 demographics and over 350 lifestyle selections. Our Datamatch monthly universe updates 8,000,000 to 10,000,000 names every month. Over 100,000,000 direct mail names a year go through the Datamatch process.
Datamatch is not only limited to postal addresses anymore – you can extend your message into the multichannel world by adding email deployment to your repertoire.
What is enhancement?
Data enhancement (also known as data appending) is a process where records on a base list have extra demographic and lifestyle data added. Names are matched across multiple fields, including name, address, e-mail address, or telephone number. Datamatch records are sourced from 100% direct mail to ensure accuracy and depth of information.
How does it work?
The match is completed in the following steps:
- Gather & Format: List records are gathered from multiple sources and independent list owners.
- Match: Records are matched. Change of address and list hygiene processes are performed to ensure the most up-to-date records are being used.
- Output: The new, enhanced list is output with the additional selects generated by the matching process. Monthly and weekly hotlines are available for mailers when data recency is a must.
The end result is a complete profile with in-depth information on everything from ethnicity and spoken languages to buying habits and leisure-time preferences.
Contact us at 203-743-2600
President, Database Sales & Marketing
Senior Sales Director