Data Processing

Our mission at LSC is helping our partners to know and better serve their customers. We will always stay true to our mission because that is what has ultimately brought success to our partners & clients. We have helped them maximize their ROI by constantly evaluating ourselves and our partners to identify areas for improvement.

LSC is a marketing services provider that provides strategic, tactical and predictive solutions with only one goal in mind; maximizing marketing spend for our clients.

Our Services:

• CASS-DPV, NCOA LINK , DSF, LACS,
• Suppressions: DMA, Proprietary, Deceased, Prison
• Merge-Purge: Consumer, Business
• Advanced Segmentation & Campaign Management
• Modeling and Analytics
• Demographic Attribute Appending

How It Works

Strategy
It is important to spend marketing dollars efficiently. Leveraging less expensive channels and building new house segmentation plans, profiling and modeling will increase your ROI by improving response rates and decreasing promotion costs.

LSC can:

• Reduce costs by switching existing customers to online channels.
• Reduce costs by implementing modeling of house records to eliminate unprofitable house customers.
• Improve results by building reactivation strategies to find profitable house customers.

Testing
New Leads are the key to successful acquisition programs. LSC builds robust, multi-channel programs that can:

• Develop new, profitable customers via direct mail
• Develop new, profitable customers via OTM
• Develop new, profitable customers via Email and other online promotions

Roll-Out & Reporting
Developing dashboards and reports to clearly understand marketing results will increase marketing efficiency. LSC offers the ability to react to results so you can:

• Increase sales
• Quickly react to new opportunities
• Be more profitable