Gartner says it all: "Over half of all CRM projects are doomed to major problems because of data quality issues. Name/address cleansing for CRM dramatically reduces wasted effort and cost by eliminating redundant data. In addition it facilitates strategic business goals such as cross-selling and up-selling existing customers."
The obvious beginning is to provide as much information as possible. Minimally, to find an accurate missing address line, a firs t an d las t nam e o f th e person we are searching for and the city and state and / or ZIP code they reside in is needed. LSC typically provides 40-50% of records with an address line.
Programs are supported by the USPS’ CASS, LACSLINK and DPV Plus address systems. They are also enhanced information from the USPS NCOALINK Program and LSC’s MaxCOA® change of address service that locates movers missed by traditional change of address processing.
LSC can also return phone numbers and email addresses for returned records. LSC also provides demographic and lifestyle elements such as age, income and number of children. Please inquire for a complete listing of data elements available.