Profiling allows you to put a face on your customer. By identifying lifestyle, ethnic, religious, buying, financial, or other trends, you are able to generate a snapshot of your database:
You'll understand your customers and subscribers better, allowing you to select more relevant promotions, partnerships, and offers to deliver.
Modeling utilizes your customer data and combines it with our lifestyle and demographic selects to rank customers according to their behaviors. You'll be able to identify who is most likey to buy, respond, or bring in the most revenue. You will also be able to take those models with you and apply it to new custoemr acquisition in the future.
Senior Sales Director