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List Brokerage

List Services Corporation has provided expert brokerage services to the direct marketing industry since 1981. Our brokers have an average of 20 years experience on both the client and vendor sides of the business.






Uncover new sources of responsive names

Improve list performance

Provide unparalleled customer service

Save our clients money through strong price-negotiating skills and targeted mailings

 






We understand the target market

Modeling to improve targeting and efficiency

Searching for new lists to work for you

Client knowledge and campaign strategy

Competitive market analysis

Access to proprietary and major “real time” brokerage services

Comprehensive list research

Targeted recommendations

Aggressive negotiations

Thorough data analysis, monitoring, and subsequent recommendations

Long-standing industry relationships

Dedicated support staff

Commitment to creative thinking, efficiency and hard work

Trade show, conference and special event attendance

Let List Services Corporation’s experts provide you with a no cost recommendation for your next mail plan! E-mail brokerage@listservices.com or call 203.743.2600 and let us help you to maximize your direct mail efforts!







Our roster of brokerage clients includes some of the leading mailers and inserters in the U.S. and Internationally.

We serve both consumer and
business segments of the market.






Magazine, Book and Newsletter Publishing

Travel & Entertainment

General Merchandise

Home Furnishings, Gardening

Retail

Technology

Educational Institutions

Sweepstakes

Continuity

B2B



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

Virginia Benoit – Senior Vice President, Sales

Virginia has been with List Services for over 21 years and oversees the Brokerage Department.  She has worked with some of the largest direct marketers in the business, collaborating on general merchandise, publishing, retail, continuity, catalog and sweepstakes offers.  Her current client roster includes Publishers Clearing House, Harlequin, VS Pink, International Home Shopping and THT Designs.  Contact her at 203-791-4424 or vbenoit@listservices.com.

 

James Chiavelli – Vice President, Account Director

Jim has over 30 years sales, marketing and circulation experience.  As a broker at List Services Jim’s clients include a Fortune 500 package goods program along with both magazine and newsletter publishers.  For 14 years, he was at The Taunton Press where he held senior positions including group publisher of Fine Woodworking magazine and marketing director for several magazines as well as book and video products.  Jim joined List Services in 1999.  Contact him at 203-791-4459 or jchiavelli@listservices.com.

 

Pat Linton – Vice President, List Brokerage

Pat has 30 years experience in the direct marketing industry beginning her career in 1976 at Direct Media.  In 1999, she joined List Services opening a satellite office in South Carolina.  She has concentrated mainly in consumer list brokerage with publishing and merchandise clients.  She has served on the List/Database Council of the DMA.  Contact her at 843-757-7950 or plinton@listservices.com.



Kyle Fohlin – Vice President
Kyle is responsible for a variety of major brokerage accounts with an emphasis in publishing, continuity and travel mailers.  Kyle has been with List Services Corporation since 1991.  He has over 19 years of direct marketing experience from LSC, SportClub and The Hartford Insurance Group.  Contact him at 203-791-4458 or kfohlin@listservices.com.



Matt McQuail
– Account Executive

Matt has over 17 years direct marketing experience, having joined List Services Corporation in 1990.  He specializes in sweepstakes mailers domestically and internationally but also works with mailers in video, golf products, magazine and merchandise.  He works internationally with clients in Canada, the UK, Germany, France, Japan.  Contact him at 203-791-4426 or mmcquail@listservices.com.

 

Jim Haederle – Account Executive

Jim has been with List Services Corporation since 2004.  He has 11 years experience in all aspects of list brokerage with his primary focus being business- to business marketing.  Contact him at 203-791-4194 or jhaederle@listservices.com.



Bill Totten
– Vice President, List Brokerage

Bill has served the direct marketing industry for more than 12 years working in list brokerage, list management, product development and account management.  At Time, Inc. Bill developed and executed the marketing program of Times branded products.  As product manager with Guideposts Books, Bill was responsible for marketing continuity, annual and donor/gift product lines.  He joined List Services Corporation in 2003 and specializes in media planning and placement for customer acquisition, management and retention of customers for his clients using direct mail, e-mail and other media forms in the publishing, continuity and educational market.  Contact him at 203-791-4170 or btotten@listservices.com.

 

Larry Forsberg – Account Executive

Larry began his career in direct marketing in 1979 as a list manager.  He joined List Services Corporation in 1991 as a list broker and has worked with a wide variety of consumer mailers whose offers have included:  Membership, mid-ticket consumer catalogs, discount stock brokerage, sweepstakes/opportunity seekers, insurance, music/video, travel, home shopping and home care continuity.  Contact him at 203-791-4436 or lforsberg@listservices.com.

 

Jim Radke – Vice President

Jim has over 45 years direct marketing experience.  He joined List Services Corporation in 1982 and specializes in horticulture, jewelry, juvenile life insurance as well as inserts.  Contact him at 309-692-3653 or jradke@listservices.com

 

Jennifer Girard – President of Fundraising Services

Jennifer joined List Services Corporation in 1997 during the establishment of the Fundraising Division. In 2002 she became President of Fundraising Services. Prior to joining List Services, she worked at Direct Media from 1992-1997 where she focused on both brokerage and management for fundraising clients. She has over 14 years experience in the list industry and many of the clients she started with in 1992 are still with her today. Jennifer graduated from the University of Alabama- Tuscaloosa with a degree in Advertising and Public Relations.  Contact her at 239-263-4350 or jglistsvcs@earthlink.net.

Jodi Henry - Vice President Florida Fundraising Division